It really bothers me when I see good designs or good ideas from other schools and you can look at how they cut a player out and it looks like crap, it looks like they just rushed it. “The reason why I think I’ve been more meticulous about this stuff is that I want my stuff to be better than anyone else’s. I have a passion for football more than anything, more than graphic design. I grew up playing football and was recruited by some smaller schools to play offensive line, so I still love football and I think that’s one thing that kind of makes it a little different for me when I’m doing graphics and stuff: it’s that I love ball. “I was never meticulous about anything, to be honest. He admits that he would “be embarrassed to show anybody the stuff” he did when he started in 2014, but after a year, he took a graduate assistant position as a video coordinator and kept working to hone his skills.īy the end of 2016, when James Madison’s run to the FCS national championship had put some of his work on a bigger stage, Lantz was getting noticed by some bigger programs.Ī former football player himself, Lantz can’t help but get a little competitive in his line of work. Lantz didn’t have a background in graphic design, but with Silverman’s work as an inspiration, he taught himself. They started showing me stuff that (OSU assistant director of creative media and branding) Sam Silverman does - I don’t know if you’ve seen the stuff that he does, but he’s really good.”
ZACC LANTZ HOW TO
“I had no idea how to graphics or anything like that before they got there. Withers arrived at JMU after spending two years as assistant head coach and defensive coordinator at Ohio State, and he brought some of the Buckeyes’ flash with him - which then got handed down to Lantz. When the Dukes hired Everett Withers in 2014, Lantz became an intern in the team’s recruiting department. He got his master’s in Sports Leadership this past spring, but his real education came in the JMU football program.
A native of Broadway, Virginia, Lantz attended University of Virginia-Rice for two years before transferring to JMU, where he received his undergraduate degree in Sports and Recreation Management in December 2014. Lantz got his start in graphics at James Madison. If I worked for marketing, it would be more for the fans, but right now, with what we’re putting out, it’s more for the recruit.” “Whatever we’re putting out and whatever we’re doing, it doesn’t matter what outside people think as much as it’s about the recruits like it. “In my opinion, the most important thing is the recruiting,” Lantz told recently. His job has a few goals, but it ultimately comes down to one key target audience. Lantz joined Pitt’s staff as the director of creative media in April.
Now, teams have their own in-house creator of graphics specifically for that purpose, and at Pitt, that’s Zach Lantz. Twitter’s first usefulness for coaches was as another way to maintain contact with recruits, but the cottage industry of “edits” - creating unique graphics for prospects to use on social media - has grown from eager fans and kids with Photoshop on their iPhones to a full-fledged arm of the recruiting departments in major college football programs. All of those efforts are intended to capture the hearts and minds of football prospects, and that competition has found a venue on social media.
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